THE BODY SHOP

CONCEPT + EXECUTION
Branding, Typography, Photography, Photo Editing
This is a theoretical redesign and ad campaign for The Body Shop. I promoted a sense of inner growth within the consumer in three ways; Having them look good by simply using the products, have them feel good by expressing the positive values and actions of the company prominently on the products and having them do good by growing a small plant provided by us with a minimum purchase. If the consumer receives all three different plants that highlight a different value they would receive a free gift basket of the Tea Tree product line, which I focused on throughout the campaign.